By Andrew Boulton

Read this blog and I’ll buy you some Hula Hoops. Alternatively, if you don’t read this blog I’ll train a particularity aggressive crow to come round to your house and do horrific things to your toothbrush.

What we have here, in both cases, are rather underwhelming examples of persuasion. The first is an incentive you could easily acquire yourself for around 60p. The second is a threat entirely dependent on an unlikely set of circumstances centred around my successful manipulation of avian criminality.

Persuasion is, as we are frequently reminded, the axis around which any copywriting task is constructed. It is our Read full story ›

Source: The Drum