By Anthony Rawlins

There’s a big difference between understanding that something works and why something works. That bodies with mass – and therefore energy – are drawn to one another is a universally accepted, and observable, phenomenon. But the reasons why this occurs are still open to theorisation even centuries after Newton’s pioneering work on the universal laws of gravitation.

But as tenuous as it may seem, there are parallels to be drawn between bloggers and general relativity. You see, when influencer marketing first came on the scene several years ago, it suffered from the same fixation on vanity metrics as social media before Read full story ›

Source: The Drum