By Ayesha Salim

The Drum, in association with ContentSquare, has launched a new report exploring why user experience (UX) will be a brand’s biggest advantage in the future.

The report, The UX Revolution, How Analytics Are Powering a Revolution in Customer Understanding highlights why UX is a central component to increasing sales by using analytics to gain a deeper understanding of customer behaviour, especially as most ecommerce teams struggle to understand why customers change their minds about purchasing a product.

In today’s technology-fuelled world, having just a great product is no longer enough. It is the entire user experience that will be the Read full story ›

Source: The Drum