The Voice is coming to Snapchat thanks to NBCUniversal’s multi-year content deal with the messaging app
NBCUniversal has inked a deal with Snapchat that will see original content from the Comcast-owned network appear on the messaging app.
The multi-year partnership will also see NBCUniversal brings some of its old favorites to the channel, including content from The Voice and Saturday Night Live.
The network will look to bolster its mobile video efforts kicking off with a five-part series called The Voice on Snapchat on 22 August.
Celebrity coaches Miley Cyrus, Adam Levine, Blake Shelton and Alicia Keys will all be featured in the episodes, where they will judge user-submitted videos – giving would-be singers the chance to Read full story ›
Source: The Drum
