The Washington Post lands on Snapchat Discover to bring breaking news to millennials
The Washington Post is following in the footsteps of the New York Times by launching its very own channel on Snapchat Discover.
The paper is placing an emphasis on breaking news, and will be the first editorial partner on Snapchat to publish multiple updates throughout the day, seven days a week.
Snapchat has around 40 publishing partners globally which create magazine-style daily editions for readers, but the Post plans to use the messaging app to break news in the US, Canada and surprisingly the UK.
“We’re excited to be the most up-to-date news source on Discover, publishing important Read full story ›
Source: The Drum
