The Weather Company, Unilever and GSK first brands to tap into contextual Watson Ads
A trio of brands have partnered with IBM to make use of its Watson Ads product which uses the AI to provide contextual responses to audio or text prompts from consumers on ads.
The new digital advertising format will let mobile and desktop web browsers directly interact with brands’ ads. Watson will utilise its deep learning, language analysing capabilities and a diverse field of data to provide relevant responses to the questions asked.
One of the companies inputting relevant data into the programme is the Weather Company, all in a bid to create a new realm of cognitive advertising.
The company gives an Read full story ›
Source: The Drum
