By Gillian West

The White Company has awarded its UK media planning and buying account Rapp Media, appointing the agency to support its growth plans through a targeted media strategy.

The account sees Rapp Media charged with influencing customer behaviour with plans to place brand experiences at the most effective touch points along the customer journey. Activity will include national press advertising and inserts in home interest and women’s magazines. Outdoor, regional press, door drops and inserts to support new store launches and increase footfall in existing ones are also on the agenda.

Dom McBrien, multichannel director of The White Company, said the agency had Read full story ›

Source: The Drum