The White Lotus effect: how brands got a boost from the hit show
The new series broke viewing records for HBO and sales records for some retailers.
The final episode of The White Lotus will air this weekend. While viewers will be tuning in for closure on this year’s lorazepam-fueled storyline, a number of eagle-eyed marketers will be tracking how a tie-up with the HBO hit has boosted their brands.
A combination of Nielsen and Warner Bros’ own data estimated that 4.8 million viewers tuned into the penultimate episode. That was a 14% increase on the previous week’s record-breaking episode. On average, this season has delivered 15 million viewers an episode after factoring in fans Read full story ›
Source: The Drum
