By Charlotte McEleny

The saying ‘Same, same but different’ may more commonly be heard in Thai markets while bartering for a fake Rolex, but as many Western ad tech and agency players take their businesses to China, they are finding a similar story awaits them.

As with almost all aspects of marketing and tech, China is a hot topic. The lure of a new middle class at unprecedented scale and a technology ecosystem that’s regularly leapfrogging the West, all wrapped within the mysterious ‘great firewall of China’ makes it intoxicatingly alluring for programmatic players.

The latter part of this equation, the great wall of closed-off Read full story ›

Source: The Drum