By Jessica Davies

FremantleMedia has appointed former Publicis Entertainment’s managing partner Samantha Glynne to the newly created role of vice-president of branded entertainment as it looks to widen branded content tie-ups with advertisers for shows including The X Factor, Britain’s Got Talent and Idols.

Glynne, who was head of commercial content at All3Media prior to her time at Publicis, will also focus on driving new commercial and digital opportunities for advertisers with new branded content formats and experiences, globally.

Speaking to The Drum, Glynne predicted a resurgence in dedicated programme websites and properties, as companies increasingly look beyond YouTube to monetise their video Read full story ›

Source: The Drum