By Seb Joseph

It’s been another testing year for advertisers and publishers as both wrestled with the knock on effects of tremendous cost pressures and procurement departments; from the unprecedented wave of media pitches to the rise of ad blocking, the last 12 months have been a rare confluence of events that’s emblematic of companies slowly but surely seeing marketing as a way to make money and not just a cost.

A quick look back at some the quarterly summaries from the likes of Coca-Cola, Unilever and Procter and Gamble highlights that shifting Read full story ›

Source: The Drum