By Jennifer Faull

Retail headlines in 2015 were dominated by the grocery sector, as the battle to get customers through the door moved away from heavy price promotions and instead saw marketers get sophisticaed with refreshed marketing plans and an investment in loyalty schemes. Elsewhere, the notorious Black Friday retail event saw high street retailers take a back seat to online sellers.

Discounters go mainstream

In the grocery sector it was another challenging year for the Big Four – Asda, Tesco, Sainsbury’s and Morrisons – as yet more marketshare was lost to German discounters Aldi and Lidl which, combined, now command Read full story ›

Source: The Drum