By John McCarthy

Morrison’s has launched a meaty gambit to capitalise on the sizeable flow of rugby world cup viewers needing a quick food fix while watching the game.

Web users didn’t play ball with Morrison’s assertion that its surpisingly meaty pizzas resembled a peperoni rugby ball, or its insistence that such a product was ever required by anyone. Ever.

Birthing a fresh take on the phrase ‘food porn’, the supermarket’s meat and cheese fusion, looking to capitalise on its shoppers’ love of… rugby, was widely mocked on Twitter.

It must be noted that many of the tweeted pictures (maybe NSFW?) show the product in consumer Read full story ›

Source: The Drum