"There are a lot of exciting things going on": Nestle digital chief on technology in the home and the power of wearable sensors to brands
Sensor based technology will offer major companies a lot of ‘exciting possibilities’ as it emerges, according to Nestle’s global head of digital marketing and social media, Pete Blackshaw.
Speaking to The Drum, Blackshaw spoke about the possibilities that technology in the home would offer advertisers as the Internet of Things progresses towards becoming more mainstream.
He also said that it was clear that technology and marketing were intersecting in a powerful way; “The whole notion of automation or the marketing cloud are simplifying marketing tasks. We are already bringing consistency to them, whether it’s customer service, campaign management, ad targeting or more Read full story ›
Source: The Drum
