By Katie McQuater

Play is essential for creativity and innovation, but the world’s corporations and schools are failing to instil creativity by focusing too much on answers rather than questions, according to neuroscientist Beau Lotto.

Speaking at today’s The Drum Live in London, Lotto gave a session on the value and importance of neurodesign in creating experiences that will resonate with people.

Lotto drew on the example of dolphins when explaining why play should be incorporated into people’s lives to stimulate creativity and innovation.

“The most intelligent and adapted animals on earth play into adulthood. In order to think creatively, they must step into uncertainty,” Read full story ›

Source: The Drum