By Seb Joseph

Although they often pay lip service, few companies understand the practice of listening to and engaging with their consumers. It doesn’t have to be that way according to agency Latimer, which is attempting to show businesses that co-creation doesn’t mean sacrificing quality and more importantly can have an impact.

While it’s been around since 2010, momentum behind the agency is at all-time high. The risks of being a dishonest brand are more pronounced now and as such marketers can see why they need to relinquish control of their communications even if they can’t yet fully commit to it. As a result Read full story ›

Source: The Drum