By Stephen Upstone

IBM recently announced that it has been using its artificial intelligence programme, Watson, to plan and buy online media. By using AI, IBM has managed to reduce its cost per click by on average 31%, a statistic that it is understandably proud of.

But while AI is useful for cost-saving, it has a far greater potential in making advertising more effective at changing people’s opinions.

Children always know the best possible time to ask their parents for something – when they’re in a good mood, relaxed, more receptive to ideas and likely to say yes. Brands should be looking for Read full story ›

Source: The Drum