By Gillian West

“There’s no such thing as bad clients, just bad prospects and bad processes,” remarked self-confessed digital-preneur Jason Swenk to a packed out audience at The Drum’s ‘Brief Encounters – New Business, New Relationships, True Love’ conference.

Having saved his own digital agency from the brink of closure prior to its sale in 2011, Swenk enlightened yesterday’s audience with his 12 steps to getting your agency to the next level which included thinking about who you serve, adopting an outbound strategy and producing valuable content for your target audience.

Here we share some of Swenk’s top tips for agency success.

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Source: The Drum