By Ishbel Macleod

Kool and the Gang’s ‘Celebrate’ is the soundtrack to the government’s latest Think campaign, looking at how the rate of drink-driving deaths has fallen – but is not low enough.

Ambulance drivers, firemen and doctors sing along to the classic tune as the pull the body of a woman out of a crashed car in the ad.

Marking 50 years since the first anti drink-driving campaign, the ad remarks that although deaths have fallen significantly from 1,640 in 1967 to 230 deaths in 2012, that one death on our roads is still one too many.

Research by Think found that 92 per cent Read full story ›

Source: The Drum