By Fleurie Forbes-Martin

Every ‘old’ brand I’ve ever connected with has genuinely had me head over heels in love with their heritage storytelling. Honestly, this is to the extent that despite being an advertising-savvy marketer, it almost doesn’t matter what they’re selling, I need it. These items hold so much more meaning to us because we connect with their story on a deeper level and thus, they hold more value.

One of the most famous heritage brands Thinking Juice has the pleasure of working with is Barbour – the fifth generation family-run connoisseurs of quality, durability and attention to detail. As an impeccable case Read full story ›

Source: The Drum