This Ad Week, let’s focus on ideas over technology (or ‘beware passing bandwagons’)
Advertising Week is upon us. So it’s as good a time as any to take stock of our lot. What are the issues we face? What are the trends shaping our future?
But, before we start looking ahead, where have we come from? Our industry was built on ideas. Big, brilliant ideas that transformed businesses. Ideas that made you jealously wish that you had thought of them. Ideas that got people talking (and buying). Ideas like VW ‘lemon’ and Wonderbra ‘hello boys’.
It seems to me though, that these days we’re more concerned with being dedicated followers of fashion. Chasing the latest Read full story ›
Source: The Drum
