By Gillian West

Marketing Edinburgh, Essential Edinburgh business improvement district and City of Edinburgh Council have joined forces to launch an integrated campaign designed at attracting local residents back into the city centre.

Launched today (Friday 21 February), the £1m ‘This is Edinburgh’ campaign is designed to put the sparkle tourists feel about the city back into the heart of those who live within a two-hour drive of the capital and aims to increase footfall by two per cent above the national average, stimulating an additional £50m spend within the city over that time.

Created by Edinburgh-based agency The Lane the campaign stays Read full story ›

Source: The Drum