This is The World's Cup: Coca-Cola digital chief Neil Bedwell discusses World Cup plans to put 1 million fans on the opening game pitch
Coca-Cola has begun its Brazil 2014 World Cup marketing campaign, with the aim of placing the pictures of one million football fans on a flag which will be unveiled before the opening game of this year’s tournament.
‘The World’s Cup’ campaign, will aim to tell the story of fans from all around the world as they prepare to watch the tournament, and highlight the power that football has to unite, according to Coca-Cola’s global group director of digital strategy and content, Neil Bedwell.
Speaking to The Drum, Bedwell relayed the strategy behind the creation of The World’s Cup, which he Read full story ›
Source: The Drum
