By John McCarthy

Oddbins has launched an unsettling ad showing just how intolerant its festive fox mascot is towards Christmas Scrooges.

Anticipating a swell of alcohol sales in the festive period, and looking to be the vendor behind the supply, Oddbins has adopted an unconventional fox mascot.

Said brand ambassador emits a malevolent vibe in his debut ad as he stalks and then indoctrinates a man, forcing him to partake in some festive cheer,

A social campaign baring the cheeky hashtag #WhatTheFox will also run on Facebook, Twitter, YouTube and Instagram.

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Source: The Drum