By Minda Smiley

Last week, Meerkat unveiled its ‘Cameo’ feature which the company claimed was its biggest addition to the app since launching.

The new tool allows broadcasters of streams to invite viewers to take over their stream for up to one minute.

The app also announced that users could sign up to Meerkat without a Twitter account and also connect the app to their Facebook profile.

Companies including TMZ, The Weather Channel, and MasterCard helped kick off Cameo’s launch.

The Drum caught up with Sima Sistani, vice president of media at Meerkat, to find out how brands were able top best utilize the Read full story ›

Source: The Drum