By Matt Boffey

Every week, London Strategy Unit’s Matt Boffey reads one of the most influential books from the world of innovation, marketing or creativity so you don’t have to. This week’s page-turner is Made to Stick: Why some ideas take hold and others come unstuck by Chip and Dan Heath 2008.

Why have we chosen this book?

Because being right isn’t as powerful as being remembered. Made to Stick analyses why we remember bogus stories and myths like “we only use 10 per cent of our brain capacity” yet struggle to recall important messages and facts. Finding a way to make your ideas Read full story ›

Source: The Drum