Thomas Cook brings ‘renewed customer focus’ to its marketing with new campaign
By Thomas Hobbs
The TV ad will debut in UK cinemas during the first public screenings of the new film Star Wars: The Force Awakens tomorrow (17 December) at midnight. It will then roll out across TV as well as social channels.
The campaign is a break from Thomas Cook’s recent ‘real good times’ ads instead using the strapline ‘Leave it to us. You’re on holiday’. It is meant to showcase Thomas Cook’s focus on its customers and addressing the indulgent side of holiday making.
Following Thomas Cook’s move to centralise its marketing communications last year, this campaign idea will run across all 14 Read full story ›
Source: Marketing Week
