Thomas Cook combines product innovation and advertising in “game-changing” brief for Albion
Thomas Cook has brought its marketing and product innovation under one united brief, appointing Albion to its multi-million pound pan-European account.
The travel company selected Albion following a competitive pitch earlier this year and informed the agency of the win last week.
Albion is tasked with repositioning the Thomas Cook Group brand across Europe with briefs spanning both advertising and marketing tasks along with product innovation projects in the organisation’s key markets.
“[Albion] went beyond the brief we set to propose a strategy that was forward-thinking and pointed our business in a direction we had yet to consider,” said Remo Masala, Thomas Cook’s Read full story ›
Source: The Drum
