By Rebecca Stewart

UK travel firm Thomas Cook has has rejigged the structure of its business, combining its marketing and digital functions and announcing a host of promotions and appointments.

The brand says the merging of its marketing and digital teams will allow it to further develop its use of digital and social media to market its holidays and better target potential and existing customers throughout the year.

It also hopes the move will help bring it closer in line with changing booking habits. The brand noted in a statement that more consumers are interacting with the Thomas Cook site Read full story ›

Source: The Drum