Thomas Cook’s first group-wide marketing push sparks 6% boost in UK bookings
Thomas Cook’s first group-wide marketing campaign, which launched last November, has helped bookings in the UK leap six per cent for the 12 weeks to the end of December.
The activity followed an overhaul of the Thomas Cook marketing team earlier in the year, which saw e-commerce director Jamie Queen promoted to the top marketing position following the exit of Mike Hoban.
Centred on user generated content shot by holiday makers in various locations, the campaign aimed to bring together its European sub brands – Spies, Ving, Tjäreborg in Scandinavia – with its operation in the UK and Germany.
Chief executive Read full story ›
Source: The Drum
