Thomson Holidays teams with the Weather Channel for autumn weather-triggered campaign
TUI-owned company Thomson Holidays has partnered with the Weather Channel to host the holiday brand’s new autumn marketing creative across its iPad and mobile app using weather-triggered creative executions.
The partnership forms part of Thomson’s strategy to raise the profile of the TUI smile logo in the UK and increase traffic to its website.
Thomson will utilise the Weather Channels technology to trigger relevant creative according to current weather conditions.
When app users are experiencing rainy, cloudy, snowy or cold weather between 20 September and 19 October 2014, they will be served a bespoke branded background.
The background will feature new brand character Read full story ›
Source: The Drum
