By Natalie Mortimer

TUI-owned holiday company Thomson is rolling out a multi-million pound campaign, which aims to bring to life its new customer promise, Discover Your Smile, and the meaning behind the TUI smile logo.

Created by BMB and set to William Shatner’s version of Bohemian Rhapsody, the TV ad features a worn-out bear called Miles who “discovers his smile” after a cruise to Jamaica.

The 60-second film will debut during ITV’s X Factor on Saturday 20 September, as well as in cinemas across the country from 19 September. A 30-second version will be broadcast throughout September and October before returning to screens Read full story ›

Source: The Drum