Thorpe Park unleashes undead billboard horde to promote The Walking Dead attractions
Comms agency Taylor Herring has subverted out of home advertisers by making commuters wish they were tucked up safely at home, by anchoring the living dead to an ad installation in East London.
A bizarre bit of experiential marketing for Thorpe Park is helping to promote two Walking Dead mazes based on the long-running AMC show. The attractions will be unveiled as the show hits its 100th episode In October, tying in with the Fright Nights season.
The billboard was reportedly soaked in over 50 kilogrammes of animal organs and entrails to shock passersby. It is unlikely the Read full story ›
Source: The Drum
