By John McCarthy

A Newcastle-based marketing agency has captured the hearts and minds of the UK public simply by live-streaming footage of people trying to cross a rather big puddle.

Tens of thousands of people turned into the addictive feed (including much of The Drum), intent on learning the fate of many of the Geordies making the perilous crossing.

The Drummond Puddle Watch was conceived by Steve Wilkes, a senior copywriter at Drummond Central.

Stephen Drummond, agency creative director, told The Drum the video seized audiences by simply being better than ‘Breaking Bad’.

The Puddle Watch was picked up by Buzzfeed UK and other branches of the Read full story ›

Source: The Drum