By Thomas Hobbs

Adidas shares rose 5.4% to €88.52 following the announcement, with the brand calling Rorsted the “perfect candidate” to help Adidas grow its profitability.

The current Adidas CEO, Herbert Hainer, will leave at the end of September, six months before his contract was due to end. And Adidas have been keen to thank him for doing a “tremendous job” for helping grow market value from €3bn to €18bn over his 14-year tenure as chief executive.

Yet despite a glowing reference from Adidas, outgoing CEO Hainer has failed to maintain its strong position in the US market. The German sports brand has lost Read full story ›

Source: Marketing Week