By Zac Kraemer

“Communication is a two way street.”

That is the basis that formed WPP Stream, the most untraditional, casual, inspiring marketing conference I have ever attended. Coined as the (un)conference, Stream was founded by WPP with the intent of rethinking how we as individuals and marketers engage with one another, and through the brands we work to build every day.

So why is it known as the (un)conference? When you walk into Stream on day one, there is no agenda, two giant white marker boards with blank timeslots, an open bar and hundreds of creative minds brought together in the same place, from Read full story ›

Source: The Drum