By Samantha Skey

Mindy Kaling is on a roll. She’s laughing all the way to the bank as brands realize that the “Mindy” factor, humor, is also a powerful money maker. Humor has been a key vehicle for advertising messages for decades. Advertisers seek to grab and hold our attention. Funny ads do just that. In fact, humor is one of the four brand categories in SheKnows Media’s first annual #Femvertising awards. These awards honor brands that challenge gender norms by building stereotype-busting, pro-female messages and images into ads that target women. This year’s humor finalists: Hello Flo’s “Full Moon Party,” Read full story ›

Source: The Drum