By Natalie Mortimer

Mobile phone network provider Three has landed in hot water with the Advertising Standards Authority (ASA) after 11 people complained about an ad that contained misleading information about so-called free 0800 numbers.

Viewers questioned whether the claim, “At Three we’ve made 0800 numbers free”, which they understood applied to new customers or new contracts only, was misleading, because they believed it was not adequately qualified within the TV advert.

One of the complaints received was from a Three customer who said the claim was misleading because they understood the cost of the service had been increased to cover the 0800 calls.

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Source: The Drum