By David Reilly

Marketers using LinkedIn’s Advertising Campaign manager often have a poor experience when testing the platform for engagement and impact. Below are three reasons why marketers often fail with LinkedIn advertising:

1) Understanding LinkedIn’s context and the intent of users

The purpose and mission behind LinkedIn is to provide an environment which “connects the world’s professionals to make them more productive and successful”. Where marketers very often fail on LinkedIn Ads is pushing out solutions and products expecting similar clicks and conversions to Google Adwords where users are actively searching for product information with a high intent to purchase.

This is fundamentally Read full story ›

Source: The Drum