By Sarah Vizard

Brands have been quick to make moves onto Snapchat. The site offers something that almost all advertisers want – access to an engaged, young, mobile audience.

Last year, Vodafone used Snapchat for its anti-bullying campaign ‘Be Strong’, while brands such as Unilever, Currys PC World and Burberry have also experimented with the platform.

So far, Snapchat has been selling itself to ad execs as a brand building platform. It has mostly worked with the top global brands which have the budgets for bigger campaigns and receive dedicated help from Snapchat so that ads are in-keeping with other content on the Read full story ›

Source: Marketing Week