Three simple ways to get your brand in front of Generation Z
Have you tried talking to a teenager lately? If you got them to tear their eyes away from a screen for more than five seconds, you did well.
This is Generation Z, the demographic that follows millenials, generally considered to be between the ages of 14-23. They’re the first generation to have grown up immersed in social media, smartphone in one hand, tablet in the other. Relying on traditional – even tried-and-true – methods of advertising to reach your target audience could fall flat with Generation Z. You have to talk to them in a language they understand; you need to Read full story ›
Source: The Drum
