By Timothy Armoo

Influencer marketing is dead. Long live influencer marketing.

The influencer marketing world is changing. What used to be seen as the magic pill for big brands to reach the heart of millennials is now beginning to become a tool that most if not all businesses can use – albeit at different scales and sizes. As both the founder of Fanbytes, the UK’s largest video influencer platform and part of the millennial audience being a 21-year-old, I predict three main shifts in the influencer marketing ecosystem and marketers could do worse than check it out.

1. All hail the micro-influencer

Forget Zoella. The Read full story ›

Source: The Drum