By Thomas Hobbs

M&S claims that Sparks, which will launch nationwide on 22 October, will go beyond the “generic” discount nature of loyalty schemes in order to offer its customers “life-enhancing” rewards.

The plastic Sparks card works by giving shoppers 10 sparks – a special non-monetary currency – for every purchase as well as for every £1 spent. There is also a 25 sparks reward for members who post product reviews and 50 sparks for customers who use the M&S sustainable Shwop service.

Subsequently, Sparks members will receive tailored offers based around their interests every fortnight, choosing which ones they exchange their sparks points for.

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Source: Marketing Week