By Laurie Fullerton

The customer engagement company Thunderhead took virtual reality to the marketing services industry in order to illustrate how customer commentary can help marketers gain insight into how virtual reality might work on a product, service or place.

With a Norse theme as a backdrop, users donned an Oculus Rift headset and set out on a virtual tour entitled ‘Above the Clouds’ led by the character ‘The Thunderhead’ allowing them to virtually fly through a diverse, digital universe.

The goal was not only to offer an outstanding festival experience but also challenge marketers to consider how “insight into each customer Read full story ›

Source: The Drum