By Minda Smiley

Last year, Tic Tac began working with the Martin Agency to figure out a new brand strategy and message that would help the iconic mint brand resonate with millennials.

The result is a campaign called ‘Go Little’ that Tic Tac unveiled last fall in an effort to position the brand as one that finds joy in the little things in life — proving that bigger isn’t always better. As part of the ongoing campaign effort, which includes a number of quirky 15-second TV spots, the brand is also making a push on social to engage with its fans in small Read full story ›

Source: The Drum