Tic Tac offers consumers chance to ‘find a fiver’ in £1.7m campaign
Tic Tac has launched a new campaign offering consumers the chance to win a fiver in cash and get £5 off a minimum spend with a number of high street retailers.
Created by Aesop, the promotion will feature on over 15 million packets of Tic Tacs and will be supported by a £1.7m investment.
A spokesperson for Ferrero, owner of the Tic Tac brand, said: “Nothing makes your day like finding a fiver in your pocket, and we wanted Tic Tac fans to experience that feeling every time they open a pack. Our TV and online ads are similarly joyful, and we Read full story ›
Source: The Drum
