By Minda Smiley

Tiffany’s has rolled out its holiday campaign under the tagline ‘Joy Comes Out of the Blue’ as it aims to highlight both its signature robin’s egg blue box and the moments of happiness that arise when someone unexpectedly receives a piece of Tiffany’s jewelry.

Created by Ogilvy & Mather, a one-minute film directed by Michael Haussman features a boyfriend battling New York City traffic, crowds and snow as he rushes to give his girlfriend a present wrapped in a Tiffany’s box.

The campaign also includes print elements that build on the jewelry brand’s continued focus on real relationships. Its fall ads featured Read full story ›

Source: The Drum