Tiger’s top marketer admits it ‘doesn’t know who its consumers are’
With over 600 stores in 28 markets the popularity of Danish value retailer Tiger has exploded over recent years, including in the UK which now has 74 stores, but the brand’s top marketer has admitted that it doesn’t know who its customers are, presenting a complicated challenge moving forward.
As an offline retail brand the majority of Tiger’s advertising has been traditional shop front and instore flyers, with minimal digital activity across its social media profiles. Interestingly the brand has managed to build a sizeable social following organically but Tiger’s head of global marketing Klauss Vemmer told The Drum that despite Read full story ›
Source: The Drum
