Time Inc, publisher of titles including NME, People, Wallpaper, as well as Time magazine, has opened up its programmatic trading to include print inventory.

The move will mean advertisers can buy print audiences across its 18 US-based brands, via its digital marketplace, powered by demand side platform MediaMath following an exclusive tie-up.

Advertisers can buy segments including: women, men, lifestyle, luxury, business/finance and ‘rapid scale’, across the titles whose audiences range from five million for some brands, to 89 million readers on its biggest titles.

US retailer Target is the first brand to take advantage of the new capability, along with its media Read full story ›

Source: The Drum