By John Glenday

Print and digital magazine publisher Time Inc has lifted the lid on a new customer-focussed advertising structure which will offer clients and agencies a single point of access to publisher brands.

Designed to simplify access to brands such as Marie Claire, Look and Woman’s Own the revamped structure will also entail creation of a new category department focussed on retail, health and beauty, technology and telecoms, and food and drink which will work alongside existing brand teams.

These will be aided by the creation of agency hubs that will include print display, digital display, and sponsorship and creative media sales teams and Read full story ›

Source: The Drum